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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
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10 of the Best Voicemail Scripts for Cold Calling in 2025
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!
The Only Cold Calling Script You Need for SaaS Sales
The Only Cold Calling Script You Need for SaaS Sales
57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.
View all Cold Calling

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]
How to Use AI in Sales to Cut The Noise & Close Deals [Guide]
Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.
Best AI Sales Agents
13 Best AI Sales Agents for 2025
Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.
What is a Sales Quota and How Do You Set It?
What is a Sales Quota and How Do You Set It?
Sales quotas are key to tracking and improving sales performance. In this guide, find out what a sales quota is and master the process of setting one.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Implementing a Demand Generation-led Paid Strategy
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
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Dark Social Explained: The Hidden Layer of Internet Sharing
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.
View all Demand Generation

Lead Generation

Resource card-How to Generate Leads from Facebook_Resource card
How to Generate Leads from Facebook: 9 Proven Strategies
Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!
Lead Scoring
What Is Lead Scoring? Definition, Models, Best Practices
Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.
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Mastering LinkedIn Advertising: Tips and Strategies for 2025
Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing
Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
9 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 9 actionable tips to enhance your data organisation and improve your customer interactions.
The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Sales and Marketing Alignment: One Target for Better Revenue
Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.
Email Deliverability: Tips, Tools & Checklist for Improvement
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
Trigger Marketing: Types, Examples and Strategies for 2025
How can you use trigger marketing effectively to drive more leads and keep customers engaged throughout the buyer journey? Read this guide to find out!
Dark Social Explained: The Hidden Layer of Internet Sharing
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!
How to Generate Leads from Facebook: 9 Proven Strategies
Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!
The 17 Best AI Marketing Tools Every B2B Team Must Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.

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